1 posts tagged "adCenter"

Demographics prediction 19 Apr 2007

From Microsoft adCenter labs is a potentially quite powerful tool that predicts the demographics for a particular search term.

"You can use adCenter technology to predict a customer's age, gender, and other demographic information according to his or her online behavior-that is, from search queries and webpage views. General Distribution is the breakdown by age of MSN Search users-based on a one...

Microsoft, adCenter, demographics, statistics