False advertising

The National Lottery's latest ad urges us to play the lottery because "your chances of winning increase significantly if you actually play!" I somehow doubt that... My chances of winning when I don't play are zero. If I buy one ticket, my chances of winning the jackpot are one in fourteen million. Chances of winning anything at all are 54 to 1. That's not a significant increase! Anyone else think they should be done for false advertising?

Related: National Lottery, gambling, advert